MINI at NAIAS 2012

January 2012
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Photo: EEI Global / Puchner P3

“Welcome to the MINI Sunride”: A roller coaster broke through the MINI construction and set the scene for the world premiere of the new MINI Roadster as the focal point of BMW’s trade fair appearance.
Puchner P3 had already advised the BMW Group before the operational start of the project and made binding statements about the feasibility of the concepts presented by the creative agency. Using specific local knowledge, Puchner P3 was able to evaluate cost risks and counteract them by making adjustments to the documentation. During the construction period Puchner P3, along with the planning partners, were results-driven and pragmatic in their handling of the project’s time-sensitive delivery and assembly status.