BMW at NAIAS 2012

January 2012
Media scenography: gate.11

The world premiere of the new BMW 3 Series at the NAIAS in Detroit was staged with a room-filling 3D video installation and also provided the setting for the press conference.
Puchner P3 had already advised the BMW Group during the concept phase and evaluated the concepts from the various creative agencies in terms of cost, feasibility and effect. Thanks to their knowledge of the specific local conditions, cost drivers could be pinpointed and the designs subsequently revised. BMW also entrusted the construction documentation, the integration of the technical crews and the coordination and assembly monitoring to Puchner P3.