BMW at Tokyo Motor Show 2005
The purpose of the presentation at the 39th Tokyo Motor Show was, above all, to further consolidate the BMW brand values on the Japanese market. The highlight was the world premiere of the BMW Z4 Coupé, aimed at showing off BMW’s sportier side.
Puchner P3 brought its intercultural competencies to the consultations with their Japanese partners. Before the event, all the participating technical crews were involved in coordinating the complex assembly sequences and the large amount of construction works, and in adapting these to the local situation.