MINI at IAA 2007

September 2007
MINI at IAA 2007
Foto: diephotodesigner.de

The world premiere of the MINI Clubman at the IAA was presented in a 360-degree media room which functioned as a tunnel, a catwalk, private viewing area and a club. The entire length of the room served as a projection space and extended the area visually. The VJ, the exhibits and the public’s activities were all able to interactively control the recording. For the press conference, a conveyor belt was integrated to allow the MINI Clubman to be driven along the catwalk.
Puchner P3 advised the customers on the cost, conversion and operational security risks in relation to the time-sensitive assembly deadline as well as the subsequent integration of the media installation. The BMW Group also transferred the construction documentation for building stands, the construction management and the coordination of the technical crews’ integration to Puchner P3.