Rolls-Royce at Geneva 2013

March 2013

The world premiere of the Rolls-Royce Wraith was the highlight of the fair appearance at the Geneva Motor Show.
For the world premiere, the stand construction and the communications for Rolls-Royce were further developed by Puchner P3 in cooperation with Petragram Ltd. Puchner P3 had already been involved in the development and implementation of the brand architecture during the brand takeover by BMW AG in 2002. Puchner P3 has been a leader in the design of exhibition stands since 2004. Their long years of experience formed the basis of the ongoing spatial-architectural development of the exhibition stand, which was carefully modernised and enhanced by communication units.