Rolls-Royce at Geneva Auto Show 2016
The Rolls-Royce stand at the 2016 Geneva International Motor Show received a special mention at the 13th Creativity Award presented by the Club de Publicité et de Communication de Genève (CPG).
"Rolls-Royce presented a privileged space worthy of a cinematic decor. It tells the story of a passionate collector who invites us into his home. The story is vividly presented. The visitor remains outside, observing the parked vehicles from a boulevard. The proportions, volumes, and materials were treated with great precision and in perfect congruence with the brand image. A harmonic ensemble in the presentation logic."