Rolls-Royce at IAA 2013

September 2013
Rolls-Royce at IAA 2013
Photo: diephotodesigner.de

“At the IAA Frankfurt, Rolls-Royce Motor Cars is characterized by the topic “Bespoke,” … the program for individualization and personalization. The redefined brand presentation is individual and modern.” • Media information dated August 2, 2013; Subject: BMW Group at the 2013 Frankfurt Motor Show
For the world premiere, the stand construction and the communication for Rolls-Royce were further developed and new communication elements were added by Puchner P3 in cooperation with Pentagram Ltd. One focus was the design of a communication band with integrated patterns and details of four sample of features and specs within the scope of “Bespoke with Rolls-Royce,” corresponding to the sophisticated demands on design and craftsmanship.