BMW Group at IAA 2011

September 2011

For the introduction of the BMW 1 Series and the MINI Coupé at the IAA 2011, theBMW Group combined the appearances of all three company brands with its dealer events – meaning that the exhibition stands could be used from July to September 2011.
Puchner P3’s consulting services included preparing options for the planned merging of fair appearances and internal dealer events for the BMW Group and organising the discussions with Messe Frankfurt.
Their task profile was rounded off by preparation of the project structures and project organisation charts, the identification of critical deadline paths and advising on budget and cost management. Furthermore, Puchner P3 was in charge of the approval process forBMW’s trade fair appearance with driven vehicles.
Puchner P3 produced the design documentation for the Rolls-Royce exhibition stand. Puchner P3 was also responsible for the approval and construction documentation as well as the construction management for Rolls-Royces and MINI.