Planung, Projektsteuerung: BMW Pavillon Kula Lumpur

February 2018
Planung, Projektsteuerung: BMW Pavillon Kula Lumpur
Die Photodesigner

Nächste Station im Februar 2018 war Kuala Lumpur mit Erweiterungsbauten und Fuhrparkmanagement
Der Pavillon wurde um einen Cateringbereich erweitert mit offenen Fassaden

Puchner P3 übernahm die lokalen Planungsanpassungen und die Projektsteuerung und Bauleitung vor Ort.

Planung, Projektsteuerung: BMW Pavillon in Toronto

October 2017
Planung, Projektsteuerung: BMW Pavillon in Toronto
Movie+Photo: BMW Canada

„Neuer Markenauftritt begleitet die Modelloffensive des Premium-Automobilherstellers im Luxussegment – Begehrlichkeit, exklusive Erlebnisse und unvergessliche Momente stehen im Mittelpunkt.“

Nur in ausgewählten Märkten weltweit wird der Pavillon als Plattform für diesen neuen Marken... >>>auftritt eingesetzt: In Toronto für die Amerika-Premiere des BMW Concept X7 iPerformance.

Puchner P3 übernahm die künstlerische Oberleitungen, die lokalen Planungsanpassungen und die Projektsteuerung.

Link: Projektinformationen Puchner P3

Planung, Projektsteuerung; BMW Pavillon in Montignoso, Italien

July 2017

Nächste Station für den BMW Luxury Excellence Pavilion: Cinquale di Montignoso / Forte dei Marmi, Italien, im Juli 2017.

Der Pavillon wurde mit einer umlaufende Terrasse erweitert, die für unterschiedliche Event-Formate genutzt wird. Zusätzlich wurde in Kooperation mit dem Museum Bozeett... >>>i das brachliegende Grundstück in einen Skulpturen-Garten verwandelt.

Puchner P3 übernahm die künstlerische Oberleitungen, die lokalen Planungsanpassungen und die Projektsteuerung.

Link: Projektinformationen Puchner P3

Foto: BMW Italy

Planning, Project-Steering: BMW Luxury Excellence Pavilion, Warsaw 2017

March 2017
Planning, Project-Steering: BMW Luxury Excellence Pavilion, Warsaw 2017
Photo: BMW Polska

From March 9 until April 1, 2017, the pavilion will be located in Warsaw. To accommodate BMW's cooperation partners' requirements, the pavilion was extended by one field to 22 meters length, to host the events desired in the local market.

Puchner P3 adapted the design to local needs and manag... >>>ed the project.

Link: furhter information

Planning, Project-Steering: BMW Luxury Excellence Pavilion, Berlin 2017

February 2017

“From 9 to 19 February, to coincide with the 67th Berlin International Film Festival, the Ministergärten (Ministerial Gardens) hosted a completely new form of BMW brand experience: the BMW Luxury Excellence Pavilion. The temporary pavilion showcases the BMW brand’s extensive expertise in contem... >>>porary luxury, innovative technologies, high-quality design and fine craftsmanship in a unique pop-up showroom that brings the experience to life for customers.

…The BMW Luxury Excellence Pavilion celebrated its premiere in Berlin, with further attractive locations worldwide already scheduled. BMW will make guest appearances at venues including Warsaw and Moscow – the latter in cooperation with the famous Bolshoi Theatre; in St. Petersburg, during the White Nights; in Porto Cervo, Sardinia; in Toronto, during the TIFF Film Festival and in Singapore’s Marina Sands Bay.” (Source: BMW PressClub Global)

Puchner P3 was responsible for the project steering and planning of the first deployment in Berlin. This entailed local adaptions and coordination, construction site management and supervision of commissioning.

Link: furhter information


Design: BMW Luxury Exellence Pavilion

January 2017
Design: BMW Luxury Exellence Pavilion
Renderings: Puchner P3

A newly designed BMW brand experience was to be conveyed in the shape of a pop-up store at targeted events around the globe. To achieve this, Puchner P3 designed a modular temporary pavilion in line with the plane architecture typical of BMW. While the building's style draws inspiration from modern ... >>>architecture, it provides a stage of timeless elegance for the BMW brand.

The wall panels can be moved freely under the seemingly floating roof, unhindered by the load-bearing system. Graphic elements, LEDs, and screens can be used as communication surfaces and adapted flexibly to local conditions and requirements. By using different materials the atmosphere of the pavilion can be adjusted to suit the needs of specific products and target groups.

The glass facades are not load-bearing and, like the wall panels, can be positioned freely or even be removed. To absorb wind loads, the supports of the glass facade were individually developed and fitted with bracings that follow the force path. All fittings are hidden behind chrome-plated covers.

The pavilion is based on a regular grid made of 60 x 60 cm squares; the load-bearing system was designed with fields of 6.60 x 3.60 m. The base structure can be extended in any direction in steps of 3.60 meter, so that the exhibition area can be enlarged according to requirements and local circumstances.

To provide maximum confidentiality to all talks, the structure is fitted with an acoustic ceiling that minimizes sound transmission.

Heating, ventilation and air conditioning are pre-installed in a cube covered with artificial stone. The pavilion is designed for temperatures between +35 and –10 degrees Celsius. If required, Additional sun protection slats can be fitted to the facade.
The roof is drained internally through the supports.

The pavilion is certified as a portable building. It may be erected in a snow load zone 3, and in a wind load zone 4 (coastal areas). If erected on paved ground, no additional foundation is necessary.

Puchner P3 is responsible for the exhibition concept and the architecture. Puchner P3 was also in charge of project steering, artistic supervision and overseeing the functional RFPs. In addition, Puchner P3 supervised the communication of special features.

Link: Events


Project-Steering: "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION", Beijing, London, Los Angeles 2016

October 2016
Project-Steering: "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION", Beijing, London, Los Angeles 2016

In celebration of its 100th anniversary, BMW focuses on what lies ahead – THE NEXT 100 YEARS. In this exhibition, the BMW Group with its BMW, MINI, Rolls-Royce, and BMW Motorrad brands sketches an image of the future of mobility and the life of megacities.

After its opening in Beijing (May... >>> 2016), the exhibition will be on display in London (June 2016) and in Los Angeles (October 2016).

Puchner P3 provided the project steering for the entire project. Our focuses were on budgeting and costing as well as consulting on the technical project design and optimization of logistics and transport. We considered multiple variants and prepared them for the selection process. When modifying the project structure to answer to particular challenges, Puchner P3 supported BMW AG.

Puchner P3 also contributed their expertise on event safety for press conferences, events and the public exhibition, and acted as health and safety coordinator during assembly and dismantling. Puchner P3 also provided a responsible supervisor for event technology.

Award: iF Design Award 2017 / Interior Architecture

Video: BMW Group - Event London


October 2016
Video: BMW Group

Third and last event of the world tour "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION": Santa Monica, October 2016


June 2016
Video: BMW Group - London

Second event of the world tour "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION": London,June 2016


May 2016
Video: BMW Group

First event of the world tour "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION": Beijing, May 2016

BMW at NAIAS 2014

January 2014
Photo: / Sketch: mutabor

Im Mittelpunkt der Inszenierung stand das gebaute ‚Brand Icon‘ der Submarke BMW M mit den Weltpremieren M3 und M4. Hierzu wurden LED-Flächen als gefaltet und verdrehte Bänder realisiert, die im Zusammenhang mit der Haupt-LED und gekippten Fassadenflächen auch die Bühne für die Pressekonfere... >>>nz bildeten.
Puchner P3 beriet die BMW Group in der Konzeptphase bezüglich der technischen Umsetzbarkeit unter Berücksichtigung der lokalen Besonderheiten und der Erstellung eines Budgetentwurfes. Über alle Projektphasen wurden Chancen-Risiken-Analysen mit budgetären Lösungsansätzen als Entscheidungsgrundlage vorbereitet.
BMW beauftragte Puchner P3 mit der Gesamtkoordination der Ausführungsplanung, die die Integration der technischen Gewerke einschließt. Darüber hinaus wurden die Budgets für alle Montageleistungen, die durch örtliche Unions zu erbringen sind, durch ein projektbegleitendes Controlling überwacht und sichergestellt.

BMW Group at IAA 2013

September 2013
BMW Group at IAA 2013

At the IAA 2013, BMW Group presented its brands BMW, MINI, and Rolls-Royce on about 12,500 sq.m.:
"BMW will take the concept of driving pleasure to the next level at this year’s IAA International Motor Show: Visitors to the show will be able to experience the endless driving pleasure of... >>> the new BMW models on an almost 300-meter-long track over three levels…
The MINI presence is dominated by the current brand campaign “MINI – Not Normal.” The global campaign conveys the brand’s individual, high-energy attitude to life…
The redefined [Rolls-Royce] brand presentation is individual and modern …”
Media information dated August 2, 2013
Puchner P3 supported the project steering for the overall BMW Group presentation, advising on budget preparation and management, coordinating approval processes, and communicatiing with the exhibition organizer. Puchner P3 also prepared the decision to transfer the press conference to a separate hall.
For Rolls-Royce, Puchner P3 drew up the design and execution planning and was responsible for the construction site management.

BMW at NAIAS 2012

January 2012
Media scenography: gate.11

The world premiere of the new BMW 3 Series at the NAIAS in Detroit was staged with a room-filling 3D video installation and also provided the setting for the press conference.
Puchner P3 had already advised the BMW Group during the concept phase and evaluated the concepts from the various crea... >>>tive agencies in terms of cost, feasibility and effect. Thanks to their knowledge of the specific local conditions, cost drivers could be pinpointed and the designs subsequently revised. BMW also entrusted the construction documentation, the integration of the technical crews and the coordination and assembly monitoring to Puchner P3.

BMW Group at IAA 2009

September 2009
BMW Group at IAA 2009

At the International Automobile Fair 2009 the BMW Group had Hall 11 at the Messe Frankfurt all to themselves, presenting their BMW, MINI and Rolls-Royce brands in an exclusive space of 12,000 square metres.

Before the event, Puchner P3 was on hand to advise on and assess the opportunities an... >>>d risks posed by the permanent change of stand from the Agora to Hall 11. Their task profile was rounded off by preparation of the project structures and project organisation charts, the identification of critical deadline paths and advising on budget management.
The approvability of an agile fair presentation was examined and clarified by Puchner P3 in advance.
Puchner P3 took care of the design documentation for the Rolls-Royce exhibition stand. Puchner P3 was also responsible for the approval and construction documentation as well as the construction management for Rolls-Royces and MINI.

BMW at Tokyo Motor Show 2005

October 2005
BMW at Tokyo Motor Show 2005

The purpose of the presentation at the 39th Tokyo Motor Show was, above all, to further consolidate the BMW brand values on the Japanese market. The highlight was the world premiere of the BMW Z4 Coupé, aimed at showing off BMW’s sportier side.
Puchner P3 brought its intercultural competenc... >>>ies to the consultations with their Japanese partners. Before the event, all the participating technical crews were involved in coordinating the complex assembly sequences and the large amount of construction works, and in adapting these to the local situation.