Project-Steering: "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION", London, 2016

June 2016
Video: BMW Group - London

Second event of the world tour "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION": London,June 2016

BMW Group at IAA 2013

September 2013
BMW Group at IAA 2013
Photo: diephotodesigner.de

At the IAA 2013, BMW Group presented its brands BMW, MINI, and Rolls-Royce on about 12,500 sq.m.:
"BMW will take the concept of driving pleasure to the next level at this year’s IAA International Motor Show: Visitors to the show will be able to experience the endless driving pleasure of... >>> the new BMW models on an almost 300-meter-long track over three levels…
The MINI presence is dominated by the current brand campaign “MINI – Not Normal.” The global campaign conveys the brand’s individual, high-energy attitude to life…
The redefined [Rolls-Royce] brand presentation is individual and modern …”
Media information dated August 2, 2013
Puchner P3 supported the project steering for the overall BMW Group presentation, advising on budget preparation and management, coordinating approval processes, and communicatiing with the exhibition organizer. Puchner P3 also prepared the decision to transfer the press conference to a separate hall.
For Rolls-Royce, Puchner P3 drew up the design and execution planning and was responsible for the construction site management.

MINI at NAIAS 2012

January 2012
< Construction < Construction
Exhibition > Exhibition >
Photo: EEI Global / Puchner P3

“Welcome to the MINI Sunride”: A roller coaster broke through the MINI construction and set the scene for the world premiere of the new MINI Roadster as the focal point of BMW’s trade fair appearance.
Puchner P3 had already advised the BMW Group before the operational start of the projec... >>>t and made binding statements about the feasibility of the concepts presented by the creative agency. Using specific local knowledge, Puchner P3 was able to evaluate cost risks and counteract them by making adjustments to the documentation. During the construction period Puchner P3, along with the planning partners, were results-driven and pragmatic in their handling of the project’s time-sensitive delivery and assembly status.

BMW Group at IAA 2009

September 2009
BMW Group at IAA 2009
Photo: diephotodesigner.de

At the International Automobile Fair 2009 the BMW Group had Hall 11 at the Messe Frankfurt all to themselves, presenting their BMW, MINI and Rolls-Royce brands in an exclusive space of 12,000 square metres.

Before the event, Puchner P3 was on hand to advise on and assess the opportunities an... >>>d risks posed by the permanent change of stand from the Agora to Hall 11. Their task profile was rounded off by preparation of the project structures and project organisation charts, the identification of critical deadline paths and advising on budget management.
The approvability of an agile fair presentation was examined and clarified by Puchner P3 in advance.
Puchner P3 took care of the design documentation for the Rolls-Royce exhibition stand. Puchner P3 was also responsible for the approval and construction documentation as well as the construction management for Rolls-Royces and MINI.

MINI at IAA 2007

September 2007
MINI at IAA 2007
Foto: diephotodesigner.de

The world premiere of the MINI Clubman at the IAA was presented in a 360-degree media room which functioned as a tunnel, a catwalk, private viewing area and a club. The entire length of the room served as a projection space and extended the area visually. The VJ, the exhibits and the public’s acti... >>>vities were all able to interactively control the recording. For the press conference, a conveyor belt was integrated to allow the MINI Clubman to be driven along the catwalk.
Puchner P3 advised the customers on the cost, conversion and operational security risks in relation to the time-sensitive assembly deadline as well as the subsequent integration of the media installation. The BMW Group also transferred the construction documentation for building stands, the construction management and the coordination of the technical crews’ integration to Puchner P3.

MINI at Tokyo Motor Show 2005

October 2005
MINI at Tokyo Motor Show 2005
Photo: diephotodesiger.de

The MINI’s appearance at the 39th Tokyo Motor Show introduced the MINI Clubman Concept to the world’s media with a typical, brand-specific urban stand design.
Puchner P3 coordinated the processes for building the stand and the integration of the different technical crews, in particular wit... >>>h regard to the special challenges of the Makuhari Messe venue. Some of the specific demands on Puchner P3 included consultations with the Japanese project partners and their integration into the German project team.