Planning, Project-Steering: BMW Luxury Excellence Pavilion, Berlin 2017
“From 9 to 19 February, to coincide with the 67th Berlin International Film Festival, the Ministergärten (Ministerial Gardens) hosted a completely new form of BMW brand experience: the BMW Luxury Excellence Pavilion. The temporary pavilion showcases the BMW brand’s extensive expertise in contemporary luxury, innovative technologies, high-quality design and fine craftsmanship in a unique pop-up showroom that brings the experience to life for customers.
…The BMW Luxury Excellence Pavilion celebrated its premiere in Berlin, with further attractive locations worldwide already scheduled. BMW will make guest appearances at venues including Warsaw and Moscow – the latter in cooperation with the famous Bolshoi Theatre; in St. Petersburg, during the White Nights; in Porto Cervo, Sardinia; in Toronto, during the TIFF Film Festival and in Singapore’s Marina Sands Bay.” (Source: BMW PressClub Global)
Puchner P3 was responsible for the project steering and planning of the first deployment in Berlin. This entailed local adaptions and coordination, construction site management and supervision of commissioning.
Link: furhter information
Design: BMW Luxury Exellence Pavilion
A newly designed BMW brand experience was to be conveyed in the shape of a pop-up store at targeted events around the globe. To achieve this, Puchner P3 designed a modular temporary pavilion in line with the plane architecture typical of BMW. While the building's style draws inspiration from modern architecture, it provides a stage of timeless elegance for the BMW brand.
The wall panels can be moved freely under the seemingly floating roof, unhindered by the load-bearing system. Graphic elements, LEDs, and screens can be used as communication surfaces and adapted flexibly to local conditions and requirements. By using different materials the atmosphere of the pavilion can be adjusted to suit the needs of specific products and target groups.
The glass facades are not load-bearing and, like the wall panels, can be positioned freely or even be removed. To absorb wind loads, the supports of the glass facade were individually developed and fitted with bracings that follow the force path. All fittings are hidden behind chrome-plated covers.
The pavilion is based on a regular grid made of 60 x 60 cm squares; the load-bearing system was designed with fields of 6.60 x 3.60 m. The base structure can be extended in any direction in steps of 3.60 meter, so that the exhibition area can be enlarged according to requirements and local circumstances.
To provide maximum confidentiality to all talks, the structure is fitted with an acoustic ceiling that minimizes sound transmission.
Heating, ventilation and air conditioning are pre-installed in a cube covered with artificial stone. The pavilion is designed for temperatures between +35 and –10 degrees Celsius. If required, Additional sun protection slats can be fitted to the facade.
The roof is drained internally through the supports.
The pavilion is certified as a portable building. It may be erected in a snow load zone 3, and in a wind load zone 4 (coastal areas). If erected on paved ground, no additional foundation is necessary.
Puchner P3 is responsible for the exhibition concept and the architecture. Puchner P3 was also in charge of project steering, artistic supervision and overseeing the functional RFPs. In addition, Puchner P3 supervised the communication of special features.
Project-Steering: "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION", Beijing, London, Los Angeles 2016
In celebration of its 100th anniversary, BMW focuses on what lies ahead – THE NEXT 100 YEARS. In this exhibition, the BMW Group with its BMW, MINI, Rolls-Royce, and BMW Motorrad brands sketches an image of the future of mobility and the life of megacities.
After its opening in Beijing (May 2016), the exhibition will be on display in London (June 2016) and in Los Angeles (October 2016).
Puchner P3 provided the project steering for the entire project. Our focuses were on budgeting and costing as well as consulting on the technical project design and optimization of logistics and transport. We considered multiple variants and prepared them for the selection process. When modifying the project structure to answer to particular challenges, Puchner P3 supported BMW AG.
Puchner P3 also contributed their expertise on event safety for press conferences, events and the public exhibition, and acted as health and safety coordinator during assembly and dismantling. Puchner P3 also provided a responsible supervisor for event technology.
Award: iF Design Award 2017 / Interior Architecture
Project-Steering: "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION", Beijing, 2016
First event of the world tour "ICONIC IMPULSES. THE BMW GROUP FUTURE EXHIBITION": Beijing, May 2016
Rolls-Royce at Beijing Auto Show 2016
BMW at Geneva Auto Show 2016
Link: Video press conference
Rolls-Royce at Geneva Auto Show 2016
The Rolls-Royce stand at the 2016 Geneva International Motor Show received a special mention at the 13th Creativity Award presented by the Club de Publicité et de Communication de Genève (CPG).
"Rolls-Royce presented a privileged space worthy of a cinematic decor. It tells the story of a passionate collector who invites us into his home. The story is vividly presented. The visitor remains outside, observing the parked vehicles from a boulevard. The proportions, volumes, and materials were treated with great precision and in perfect congruence with the brand image. A harmonic ensemble in the presentation logic."
BMW at NAIAS 2016
Rolls-Royce at IAA 2015
"Guests of Rolls-Royce: The stand concept for Rolls-Royce Motorcars’ presence at IAA 2015 recreates a modern villa – cool and contemporary. Its inviting architecture makes the brand appear more open and accessible than at previous shows."
BMW at Geneva 2015
Link: 360° Panorama
MINI at NAIAS 2015
Medical Care Centre, Munich 2009
An ENT (ear, nose and throat) practice, which Puchner P3 had already planned in the 1990s, planned an expansion consisting of a medical centre with five doctors and an outpatient operating room.
Puchner P3 advised the ENT practice on the possible development variants with a room and functional analysis for a medical practice of this kind. Cost and deadline drivers which could be avoided during the process were identified. The project, right up to the graphic design and furnishing, was implemented within the cost budget and time given by Puchner P3.
CT Germany, Renovation and redesign of company building, 2009
CT Germany needed to expand to a new location in order to meet their requirements for extra space for administration, workshops, warehouses and logistics and to optimise in-house operational sequences.
Puchner P3 advised CT on their different options: expansion of the existing company buildings with new builds or finding and renovating existing properties. In addition to the creation of room and function programmes, various financing models and multiple finance partners were evaluated in order to create an overall evaluation of the situation. These advisory activities allowed CT to profit considerably from Puchner P3’s independent expert knowledge, because even in the early stages of the project, different implementation models could be evaluated, and cost reliability and deadline adherence could be guaranteed.
After deciding on an existing property on lease, extensions and alterations which would culminate in completion were planned and supervised by Puchner P3.